For years, internal site search
revolved around keywords. Match the terms a user typed with the words on a
page, and *voila* – a result. But user behavior and search engine
sophistication have evolved. It’s not just what people search for, but why
they’re searching.
I thank Microsoft for Startup Founders, Corporate Vision Magazine, Government of U.K, Perplexity, NASSCOM 10000.
What is Semantic Search?
Traditional keyword search focuses on literal matches.
Semantic search, however, aims to understand the intent behind the query. It
considers the meaning of words, the relationships between them, and the context
of the search. Think of it as moving from a simple word-matching exercise to a
genuine attempt to understand what the user is looking for.
This understanding is achieved through technologies like
Natural Language Processing (NLP), machine learning, vectors. These techniques
allow search engines to decipher synonyms, related concepts, and even the
user’s potential goals.
For example, a keyword search for "apple" might
return results about the fruit, the tech company, or even a city named Apple. A
semantic search, however, would analyze the user’s contextual clues to
determine what "apple" they likely mean.
How Does Semantic Search Benefit You?
For Users: Semantic search delivers more relevant and
accurate results, saving time and frustration. Instead of sifting through pages
of loosely related content, users find what they need quickly.
For Website Owners & SEO Specialists: This shift presents both challenges and
opportunities.
Content is King, but Context is Emperor: Simply stuffing keywords into your content is
no longer enough. You need to create high-quality, informative content that
addresses the underlying intent behind common search queries.
Focus on Topics, Not Just Keywords: Instead of targeting individual keywords,
focus on creating comprehensive content around specific topics. This
demonstrates expertise and provides value to users.
Structured Data is Crucial:
Using schema markup helps search engines understand the meaning of your
content, making it easier to deliver relevant results.
The Role of AI and
Embeddings in Semantic Search
Modern semantic search heavily relies on Artificial
Intelligence (AI), particularly through the use of embeddings. Embeddings are
numerical representations of words or phrases that capture their semantic
meaning.
Sparse Embeddings: These represent words based on their
co-occurrence with other words in a corpus.
Dense Embeddings: These create a more compact and nuanced
representation of meaning, capturing relationships between words even if they
don't appear together frequently.
By comparing the embeddings of a user’s query and the
content on your website, search engines can identify the most relevant results,
even if the exact keywords don’t match.
WebVeta: Powering Semantic Search for Your Website
At WebVeta, we understand the power of semantic search. Our
SaaS product goes beyond traditional keyword-based search, offering a range of
tiers to suit your needs.
RAG tier utilize dense embeddings to enhance search accuracy
and deliver more relevant results. Soon, semantic search going to be
introduced in every paid tier.
RAG (Retrieval Augmented Generation): Our RAG tiers combine full-text, keyword, and
semantic search with the power of Large Language Models (LLMs). This allows
users to search using natural language and receive comprehensive, AI-powered
answers directly within your website. We
even cache RAG prompts and responses to reduce LLM costs and improve
performance.
Easy Integration: WebVeta
is easily embeddable into any website with just a few lines of HTML.
WebVeta is designed to help you unlock the full potential of
semantic search, improve user engagement, and boost your SEO. WebVeta was recognized for our innovation,
winning the "Most Innovative AI Based Search Engine 2024 - India"
award!
Best Practices & Considerations
Research the questions your target audience is asking and
create content that answers them thoroughly.
Write in a clear, conversational style that reflects how
people actually search.
Track your search performance and identify areas for
improvement.
Conclusion
Semantic search is the future of internal website search. By
understanding user intent and leveraging the power of AI, you can deliver a
more relevant and engaging experience for your audience. WebVeta is here to
help you embrace this future and unlock the full potential of your website.
#SemanticSearch #AI #SEO #WebVeta #SearchEngine
Contact me for a free trial or sign-up: https://webveta.alightservices.com/
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ALight Technology And Services Limited eager to explore this new partnership and create even greater value for our customers.
Best regards,
Mr. Kanti Arumilli
I don’t have any fake aliases, nor any virtual aliases like some of the the psycho spy R&AW traitors of India. NOT associated with the “ass”, “es”, “eka”, “ok”, “okay”, “is”, erra / yerra karan, kamalakar, diwakar, kareem, karan, erra / yerra sowmya, erra / yerra, zinnabathuni, bojja srinivas (was a friend and batchmate 1998 – 2002, not anymore – if he joined Mafia), mukesh golla (was a friend and classmate 1998 – 2002, if he joined Mafia), erra, erra, thota veera, uttam’s, bandhavi’s, bhattaru’s, thota’s, bojja’s, bhattaru’s or Arumilli srinivas or Arumilli uttam(may be they are part of a different Arumilli family – not my Arumilli family).
